The Notaviva Experience
Continuing posts about wine – this weekend we will be going to the Notaviva Vineyards One Year Anniversary wine tasting. This isn’t just a normal tasting, it’s the “World’s First Wine & Music Pairing“. Here’s some information straight from the site about the tasting:
For the first time, a select group of wine and music enthusiasts can participate in a live experiment based on experiential sensory pairings. The event has been designed to ensure an unbiased forum for the consideration of the complex ways in which auditory stimuli can influence the perception of wines. The event shall proceed as follows:
- Five wines will be individually presented (4 oz blind tasting)
- Each wine will be accompanied by ten 30-second clips of music from widely varying genres with a 5-second silent pause between clips
- The clips will then be repeated
- Tasters will have evaluation materials available to rate each clip according to the current wine being tasted
- Evaluation materials will be collected at the end of the evening and loaded into a research database for graphical presentation on the Web
This definitely sounds interesting. I’m not sure if different music will affect what I’m tasting or the perception of how a wine tastes, but I’m willing to try! I’ll let you know how it goes.
